We’re kicking off the 20s with a new edition of The Foundation Thinking – a quarterly round-up of musings and reflections to inspire some outside-in thinking. As we enter another decade, we’ve been considering: · How, despite the constant onslaught of the ‘new’, nothing ever really changes · What Brexit has taught us about understanding customers · What we’ve learnt about customer-led success over the past 20 years Everything changes but…everything 5 min read In an article first published by WARC, our Partner and MD John Sills goes back to the 60s, only to discover that nothing ever really changes at all Our approach to…Customer Decision Mapping
7 min read How understanding customer decisions gives clarity to focus on what matters most in earning them - and stop wasting money on what doesn’t For the sake of your customers, break In an article first published by Management Today, we reflect on a conundrum with a chair, a car, and a toddler to conclude that rigid rules create terrible customer experiences Why Brexit is a good reminder to speak to
Plus...What 20 years in business has taught us about customer-led success
In October last year, we celebrated The Foundation’s 20th anniversary by pausing to reflect on what we’ve learnt about customer-led success over the past two decades
Casting an eye to the wider world, here are four thought-starters from others that we’ve enjoyed recently:
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The Foundation team
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