TOP STORY sbe expands into Mexico City LATEST NEWS FEATURES VIDEOS Editor's comment 23/01/2019
It didn’t take long for the Accor effect to be felt at sbe. Just six months after it was announced that AccorHotels was buying a 50 per cent stake in Sam Nazarian’s SBE Entertainment Group, in a deal that will see Accor invest $319 million in the company, a major partnership and expansion plan for Mexico City has been announced.
The Mondrian, SLS and HYDE brands will come to the city via a partnership with Mexico-based developer Be Grand, which is led by CEO Nicolas Carrancedo. The partnership will also include more than 25 restaurant and lounge concepts with brands including Carna, Katsuya, Fi'lia, Cleo, S Bar and Doheny Room.
Sébastien Bazin, chairman and CEO of AccorHotels, said at the time of the investment announcement: "I am delighted to announce this strategic partnership with one of the most innovative groups in the luxury lifestyle space worldwide. It marks a new step in expanding AccorHotels' footprint in this fast growing segment in key US cities such as Miami, Los Angeles or Las Vegas, and in other international destinations.”
Neither party is letting the grass grow under their feet in realising the planned expansion.
George Sell, editor
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