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OTAs pledge to end 'misleading' sales following CMA investigation
Several of the biggest OTAs have agreed to abide by guidelines from the UK's Competition and Markets Authority after being investigated over misleading sales practices.

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Editor's comment

 

09/02/2019

 

• The findings of the UK's Competition and Markets Authority investigation in to misleading sales practices among OTAs raise issues around how reliant many hotels are on this particular distribution channel and brings revenue management practices in to sharp focus.

 

The latest thinking on the subject will be discussed at the Revenue Management and the Connected Customer conference which takes place in London next week (Tuesday February 12).

Organisers Revenue by Design will bring together leading revenue management visionaries and thought leaders for a day of inspirational debate and networking. As the connected world creates a smarter and more empowered customer, there is a pressing requirement to adapt to meet their changing expectations. What does this mean for the revenue management community? What actions do we need to take now to meet customer demands for personalisation and immediacy? How can we optimise data, automation and technology to plan for success in 2019?

This is a must-attend event for anyone with a vested interest in the strategic future of the revenue management function and the impact on bottom line profitability.

Register and be part of the conversations that will shape your revenue management agenda in 2019. Find out more at www.opportunity2019.co.uk

 

 

George Sell, editor
george@internationalhospitality.media

 

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George Sell

 

Editor

+44 (0)7879 652 447 

 

  

george@internationalhospitality.media

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Katie Houghton

 

Group head of sales:
media and events

+44 (0)7535 135 116

 

katie@internationalhospitality.media 

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International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.

 

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