TOP STORY Minor Hotels and NH Group secure LATEST NEWS FEATURES VIDEOS Editor's comment 10/04/2019
• Minor Hotel Group has wasted little time in boosting its presence in Spain following its October 2018 acquisition of Spanish brand NH Hotels.
The signing of Villa Padierna, which will be rebranded with Minor’s Anantara flag, represents the Spanish debut of the luxury brand and is likely to be the first of many.
Brands and branding will be just one of the many topics for discussion at the 2019 Boutique and Lifestyle Hotel Summit, which takes place in London on May 22.
As well as the usual high quality cast of speakers and content-rich agenda, we have introduced a series of interactive sessions designed to tap in to the collective knowledge and experience in the room. The first will be a development workshop, where attendees will be asked to create a concept for a new boutique hotel brand, splitting up in to smaller groups to trade ideas for the fictional brand's design, social spaces, technology, sleep science, investor considerations, operations, marketing and distribution. This will be followed by speed workshops, in a similar format, on how to make F&B profitable; wellness; accessibility; partnering with your local community, management; budget boutique and hybrid hotels; and guest reviews and reputation management.
We will also be celebrating with the winners of the 2019 BoHos - the Boutiqie Hotel Guest Experience Awards - which will be announced at a ceremony after the Summit.
Click here to find out more about BLHS and to buy your tickets.
George Sell, editor
Katie Houghton
Group head of sales: +44 (0)7535 135 116
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