TOP STORY Lyric to operate New York Q&A aparthotel US: Furnished Quarters has announced it will no longer operate Q&A Residential Hotel in Manhattan, with Lyric taking over as part of a partnership between the companies. LATEST NEWS FEATURES VIDEOS Editor's comment
10-05-2019
• Some fascinating partnerships have been announced this week, involving partners as diverse as one of the sector's originators and one of the most high profile tech-led aparthotel hybrid operators.
Firstly, Oakwood has teamed up with the remarkable Jack DeBoer, the man who founded and sold Residence Inn, Summerfield Suites and Candlewood Suites. WaterWalk, DeBoer's latest project, will now be known as Oakwood WaterWalk, and will offer a purpose-built product that "provides a unique combined offering, including one-, two- and three-bedroom apartments, that fully satisfies the wide spectrum of needs across the extended stay, multifamily, and corporate housing segments".
Meanwhile in New York, Furnished Quarters has announced that Lyric will take over management of its Q&A aparthotel in Manhattan's 70 Pine building as part of a partnership between the two companies. Lyric, which describes itself as "the leading tech and data-powered real estate and lifestyle hospitality company" will update the design of current Q&A units to Lyric Creative Suites throughout the summer and early autumn. Furnished Quarters has made "the strategic decision to refocus our efforts on our primary business of 30+ day stays in furnished apartments".
Furnished Quarters will be the exclusive corporate housing company able to secure hotel reservations within Lyric's units at 70 Pine. Additionally, Furnished Quarters clients will have special negotiated rates within Lyric's units at 70 Pine.
Exciting and intriguing times as well-funded start up companies with innovative real-estate models enter the market at pace, alongside others looking to forge alliances across a range of accommodation offers in order to service a broader spectrum of clients.
Both Oakwood and Furnished Quarters are sponsors of the forthcoming Serviced Apartment Summit Europe 2019, July 1-2, London. See you there!
George Sell, editor
Katie Houghton
Group head of sales: +44 (0)7535 135 116
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