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NEWS STORIES
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Editorial comment
08•07•19 Welcome to the latest Short Term Rentalz weekly newsletter!
• We've seen quite major trend in the boutique hotel space for retailers to open their own hotels, particularly companies in the fashion, interiors and design sectors.
West Elm, Muji, Laura Ashley, Versace, Bulgari, Shinola, Camper and Missoni are just a few of the brands which have sought to broaden their reach by having their name above the door of boutique or lifestyle hotels.
And now we are starting to see the same trend emerging in the short-term rental space, with Danish design firm Vipp the latest to put its name to some intriguing short stay spaces.
Originally a manufacturer of pedal bins and bathroom accessories, Vipp has diversified in to kitchens, furniture, glassware and ceramics - all of which you will find in its rental properties.
They will surely be followed by numerous other hip brands keen to attract new business from an audience that can "try before they buy" the company's products.
If you have a story you want us to tell the industry, please click here and get involved with the community by commenting on our news stories on our website.
George Sell, editor
george@internationalhospitality.media
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UPCOMING EVENTS
19 September 2019
Dubai, MEA
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International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans four continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.
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