NEWS STORIES FEATURES VIDEOS
Editorial comment
08•07•19 Welcome to the latest Short Term Rentalz weekly newsletter!
• We've seen quite major trend in the boutique hotel space for retailers to open their own hotels, particularly companies in the fashion, interiors and design sectors.
West Elm, Muji, Laura Ashley, Versace, Bulgari, Shinola, Camper and Missoni are just a few of the brands which have sought to broaden their reach by having their name above the door of boutique or lifestyle hotels.
And now we are starting to see the same trend emerging in the short-term rental space, with Danish design firm Vipp the latest to put its name to some intriguing short stay spaces.
Originally a manufacturer of pedal bins and bathroom accessories, Vipp has diversified in to kitchens, furniture, glassware and ceramics - all of which you will find in its rental properties. They will surely be followed by numerous other hip brands keen to attract new business from an audience that can "try before they buy" the company's products.
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George Sell, editor
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