TOP STORY Architecture and the science behind emotions: in conversation with Luciano Mazza LATEST NEWS FEATURES VIDEOS
Editor's comment 24/07/2019
• It was great to hear HKS director of hospitality Luciano Mazza's take on the wellness in hospitality movement this week. One of the most interesting trends is that travellers at the luxury end of the market are not looking for a vague "wellness experience" but are very clued up about what is on offer and what they want from their stay.
Mazza says: "In the last four to five years, I've noticed that wealthy people travelling amongst luxury resorts and hotels have become so knowledgeable about the wellness - and medical wellness - industry, that they're really going to these resorts not only for a holiday, but with a real purpose. They know exactly what they want to find, and they're extremely aware of the latest wellness trends."
This offers a great opportunity for boutique and lifestyle hotels to become specialists in a certain area of wellness. Find a niche and become the best at it, and people will seek you out from far and wide.
George Sell, editor
Katie Houghton
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