NEWS STORIES FEATURES VIDEOS
Editorial comment
09•09•19 Welcome to the latest Short Term Rentalz weekly newsletter!
• The master lease model sector has seen explosive growth in recent times with firms like Sonder, Lyric and Stay Alfred entering the marketplace, and in my first major thought leadership piece for ShortTermRentalz, entitled "The master lease model: is the bubble about to burst", I have analysed the risks and rewards of this particular model and whether its bubble is set to burst.
The article features the insights of a number of leading industry figures, including AJL Consulting CEO Simon Lehmann, T5 Strategies managing director Sean Worker, Air Agents co-founder Fran Milsom, Saxbury co-founder Ben Davis, Vector Travel CEO Mickey Kropf and MRP chief executive Max Thorne, as well as leaders from some of the key short-term rental players disrupting the market.
Firms such as Sonder, Stay Alfred, Domio, Lyric, Locale, The Guild and Sweet Inn are some of those disruptors who each claim to provide a unique offering of overlapping hotel-standard services with apartment-style amenities, in order to be seen as viable accommodation alternatives to hotels and Airbnb rentals.
In addition, the feature addresses the reasons for the swell of firms adopting the master lease model, restrictive planning laws in Europe and what the future holds for flexible office-share space provider WeWork, which pioneered the standard lease model, as it prepares for an IPO later this year.
To formulate your own thoughts on the article, take a look at my piece here.
The short-term rental accommodation market in Dubai will be a recurring topic of conversation throughout the agenda at the Serviced Apartment Summit Middle East & Africa [SASMEA], which kicks off in exactly one week's time at EMAAR's Rove Dubai Marina, where guests will be gathering.
Event highlights include a session focussed on "Short-term rentals: the end of 'alternative", a quick fire Q and A with Hadi Moussa, GM - MEA and Central Eastern Europe, Airbnb, and a 'deep dive' into the local holiday home market by Ali Manor, Partner, Knight Frank MENA.
Speakers taking part in the conversation are GuestReady MD Reem Al Khatib, Maison Privee co-founder Paul Mallee and Airbnb's Moussa. I will also be conducting video interviews with hospitality leaders from OnePerfectStay, Knight Frank and more on the day.
View a taster of the event in this vox pop video and I'd definitely recommend attending if your business is looking to take the opportunities the region presents. Discounted 'short-term rental professional' tickets can be bought on the event website here.
Emaar has itself been in the headlines this week with the launch of its 'Ease by Emaar' holiday home rental platform. The platform, which aims to bridge the gap between traditional hotels and furnished short-term rentals to generate substantial returns for investors, has simultaneously unveiled its premium residential beach project 'South Beach' in Emaar Beachfront, as the company draws in investors in the development to rent out their Emaar properties as short-term rentals.
In doing so, however, it has asked homeowners in Downtown Dubai to "cease all holiday home operations" by 19 September as it says some homes are being used for "non-residential activities".
For even more news on Dubai's short-term rental market, read my Q+A here with Kennedy Towers co-founder and CEO, Simon Kennedy, on the investment opportunities emerging in the emirati city.
If you have a story you want us to tell the industry, please click here and get involved with the community by commenting on our news stories on our website.
Paul Stevens, news editor
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