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Editor's comment 30/10/2019
People who work in the hospitality industry are a generous bunch on the whole, and it's always great to see initiatives which tap in to that collective generosity of spirit - such as the The Great Big Christmas Turn On.
The event is aiming to raise money for charity Hospitality Action, and will try to set a Guinness World Record on December 3rd by simultaneously switching on the lights on more than 1,000 Christmas trees in different hospitality locations across the UK.
Jason Atherton, celebrity chef and patron of Hospitality Action, has agreed to flick the master switch from New York via a live feed to be featured on TV.
Trees will be located in hotel receptions, hospital common rooms, pubs and gardens - anywhere that guests and colleagues can gather to watch the live turn-on. Properties which have already pledged to take part include The Beaumont Hotel, Bath Spa Hotel, Grantley Hall and Whatley Manor.
Participating venues will receive a unique smart plug, powered by VIVID Hospitality Solutions, along with marketing information and a commemorative certificate following the event.
A donation of £99 is required for participation, all of which will be passed directly to Hospitality Action. If you'd like to get involved, the sign-up form can be found here.
George Sell, editor
Katie Houghton
Group head of sales: media and events +44 (0)7535 135 116
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