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Up close and personal with Robert Alley,
Roomzzz Aparthotels

In the latest of a regular series, we find out what makes some of the leading figures in the serviced apartment and aparthotel sectors tick. This time, we speak to Robert Alley, COO of Roomzzz Aparthotels.

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 17-01-2020

• Co-living is making the headlines across the hospitality and real estate industry, and it is certainly having an affect on the way players in the serviced apartment sector are thinking.

The first major operator to throw its hat in to the co-living ring has been Ascott, with its lyf brand. Its first property, lyf Funan, which opened in September, is located in Singapore's central business district and has 412 rooms across 279 apartments. Ascott describes it as the largest co-living property in south-east Asia. Room sizes vary from 18-square-metre studios to 70- square-metre four-bedroom apartments.

And the company has announced plans for seven more lyf properties - two more properties in Singapore and one each in Bangkok, Kuala Lumpur, Cebu, Fukuoka and Shanghai.

What differentiates lyf from most other co-living concepts is its minimum stay of just one night, as opposed to one or even three months for other players. This will obviously have implications for operating and distribution costs but parent company CapitaLand is aiming for lyf to account for around 10 per cent of Ascott's overall portfolio in the medium term so it is serious in its intentions to take a big slice of the co-living pie.

• Don't forget there is still time to get your ticket for our RECHARGE event, which takes place in Barcelona next week, and that tickets are on sale for the first Urban Living Festival, which is being staged in London on July 1 and 2. Both events will not only give an up-to-the-minute snapshot of the market but will also see industry pioneers charting the future direction of urban real estate and hospitality. Don't miss out on your chance to participate!

George Sell, editor
george@internationalhospitality.media

International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.

Our conference experience spans four continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, investors, operators, and suppliers together.

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