TOP STORY Hilton launches its 18th brand, Tempo US: Hilton’s latest lifestyle brand, Tempo, is to serve “modern achievers” who seek a hotel experience that reflects their ambition. LATEST NEWS FEATURES VIDEOS
Editor's comment 15/01/2020
• Just when you thought it had gone seasonally quiet on the major hotel group launch front, Hilton has snuck up on us and launched another brand.
Tempo joins the company's 17 other brands - some of which I have to admit were unfamiliar to me when I looked them up to write this! A lifestyle brand, it is said to be aimed at “modern achievers” who seek a hotel experience that reflects their ambition.
It joins a varied assortment of lifestyle and boutique type flags under the Hilton umbrella, including Canopy, Curio Collection, Tapestry Collection and Motto.
Hilton's introductory blurb for the brand contains some elements which seem faddish - "the Power Up and Power Down collections, an assortment of morning and bedtime rituals" - and some which are genuinely laudable, such as the LightStay initiative - a platform to measure energy use, water use, waste output and carbon output as well as a food waste programs, responsible seafood sourcing, and hydrations stations throughout each property.
The company obviously thinks it has hit on a good thing. There are more than 30 properties confirmed in locations such as New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston and Atlanta. Within the next eight to 10 years, Hilton hopes to have a staggering 500 Tempo properties across the United States. That's an ambitious target - can it keep up that sort of tempo?
George Sell, editor
Katie Houghton
Group head of sales: media and events +44 (0)7535 135 116
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