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Monday 18 May, 2020
TOP STORY
STRz podcast 7: Noelia Novella, Doinn
Doinn CEO Noelia Novella is the guest for episode seven of the STRz podcast as she discusses how cleaning will accelerate the professionalisation of the short-term rental space.
If you missed our last newsletter....check out the stories below:
1. Vrbo creates new cleanliness guidelines and search filters
2. Airbnb extends ban on non-essential UK bookings
3. Scammers place fraudulent rental listings in Minnesota
4. Airbnb launches talent directory for laid off staff
Editor's comment
18•05•20 Welcome to the latest ShortTermRentalz newsletter!
• Ahead of URBAN LIVING FESTIVAL 2020: stay-live-work on 25-26 November at Tobacco Dock London, IHM editor-in-chief George Sell is hosting the first webinar of the upcoming Urban Living webinar series this Wednesday [20 May] at 2pm BST.
This week's webinar asks: "How will hospitality and real estate asset classes which are centred around communal spaces and activities - such as coliving, coworking, hotels, hostels, student housing and aparthotels - address changing attitudes to social distancing when designing and operating new projects?". It will feature Paul Wells, partner at Dexter Moren Associates; Nicolai Padoan, director of development Europe at Kerten Hospitality; and Digby Summerhill, managing director of Minotti London.
With more than 250 people already signed up, click here to register for the no cost webinar.
• As the global travel industry continues to come to terms with the Covid-19 pandemic, France's government made a concerted effort this week to rebuild tourism in the country by announcing proposals to build an OTA that it hopes would be able to compete with the likes of Airbnb and Booking.com.
The initiative is part of a larger governmental stimulus package, Plan Relance Tourisme, announced by Prime Minister Édouard Philippe, which will include approximately €18 billion of investment to revive tourist interest in one of the world's most desired destinations as hotels and tourist businesses are forced to shut their doors.
Its overall aim is to prise customers away from traditional booking platforms such as Booking.com and Airbnb, which some believe hold a monopoly over direct listing sites in the short-term rental marketplace. France's relationship with the latter in particular has been complicated since authorities in cities including Paris and Bordeaux requested rental data from Airbnb to detect possible tax avoidance.
Despite admitting that tourism is facing its "worst test in modern history", Philippe added the French people would be able to go ahead with their domestic holiday plans in July and August. However, it begs the question as to whether the government should instead pledge support for the OTAs and invest in their platforms, as it might be a cheaper alternative and increase marketing opportunities for the country.
Time will tell but as increasing numbers become disillusioned with traditional platforms over their refund policies and negative media coverage, travellers may walk away in favour of booking on sites with which they have "tighter links", as Eric Lombard, the head of the Caisse des Depots & Consignation, said last week.
• In other content, Doinn CEO and co-founder, Noelia Novella, joined me for episode seven of the new STRz podcast as we discussed booking buffer tool initiatives and the professionalisation of the short-term rental industry, while Francesca Howland, CEO of travel app Bimble, spoke in our latest Q+A feature about standing out in the guide market, consumer trust and how travel can come back from the global pandemic.
If you have a story you want us to tell the industry, please click here and get involved with the community by joining our ShortTermRentalz LinkedIn group here.
Paul Stevens, news editor
paul@internationalhospitality.media
For more information and sponsorship/advertising opportunities, please get in touch.
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