Friday 19 June, 2020 TOP STORY For the serviced apartment and coliving sectors, Covid-19 is less a passing comet than a meteoric impact. Giles Horwitch-Smith of res:harmonics looks at how to mitigate its impact. LATEST NEWS If you missed our last newsletter....check out the stories below
Serviced apartments could lead the recovery in Europe says Savills FEATURES VIDEOS/PODCASTS EDITOR'S COMMENT
• If there was any doubt about the continued attractiveness of the serviced apartment model to owners, investors and developers, a quick glance at Ascott's pipeline offers immediate reassurance. The Singapore-based company has not just had a good start to 2020, even with the impact of the pandemic it has had a record year so far, signing a whopping 25 new properties with more 5,400 units across 19 cities in the first five months of the year. The new properties are located in China, Indonesia, Morocco, the Philippines, Australia, France, Japan and Singapore.
CEO Kevin Goh said the signings demonstrate "that our partners recognise the resilience of our lodging products and the value Ascott brings as one of the leading international lodging owner-operators. We have a strong base of long-stay guests who appreciate the comfort of our spacious apartments where they can live and work. This has enabled our serviced residences globally to maintain robust average occupancy rates. We have already taken steps to ready Ascott to be the accommodation of choice in a post COVID-19 landscape and will continue to cement Ascott’s position as a dominant lodging player and deliver more value for our guests and business partners.”
• On the subject of mitigating the effects of the pandemic, Giles Horwitch-Smith of res:harmonics has written a piece outlining four areas where serviced apartment operators should focus: revenue management, diversification, technology and enhancing the guest journey. Click here to read more.
• Don't forget to register for the fourth in our Urban Living webinar series, which takes place on Wednesday June 24 at 14:00 BST. The topic is ‘Workspitality’ – how work is converging with the new-age of hospitality.
Joining host, International Hospitality Media CEO Piers Brown, for the discussion will be:
Click here to register for the no cost webinar.
Further webinar topics include: • Wednesday July 8th: Coliving: fad or phenomenon - will co-living stand the test of time? • Wednesday July 22nd: Student housing/Build-to-Rent: developers changing the game with technology
If you are interested in being a guest speaker in any of the webinars, please contact george@internationalhositality.media
George Sell, editor For more information and sponsorship/advertising Katie Houghton
Group head of sales: +44 (0)7535 135 116
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