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Wednesday 21 October, 2020

TODAY'S TOP STORY

Radisson introduces conversion brand

Worldwide: Radisson Hotel Group is launching a conversion brand, Radisson Individuals, to bring independent hotels, local and regional chains into the group’s global platform.

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EDITOR'S COMMENT

 

21/10/2020

 

• Soft brands are not a new phenomenon, with groups such as Marriott's Autograph Collection and Accor's MGallery tallying around 199 and 108 member-properties respectively. Radisson Hotel Group is now the latest player in the field, having launched its conversion brand Radisson Individuals.

 

Hotels in the UK and Asia have already joined the group, with others expected in Italy, Germany and Russia. Federico J. González, CEO of Radisson Hotel Group, commented: “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognised as one of the top three hotel brands in the world... We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests."

 

The timing of the launch suggests Radisson is anticipating a strategic change in direction for some independent hotels. The transition to a branded property was touched on in a webinar I hosted recently on design reimagined, hotel space repurposed. Access to a wider distribution channel and the safety-net that's associated with big brands could be a tempting reason to pivot, along with the flexibility offered by a conversion brand to keep the hotel's name above the door. 

 

Radisson's announcement certainly ups the ante for competition with other chains. 

 

• The next webinar in the Boutique Hotel Trailblazer series will be taking place on Monday 2nd November at 14:00 GMT, when I will be discussing boutique hotel investment and finance.

 

You will learn:

• A hotelier’s funding options

• What investors and lenders will be looking for as a new industry standard

• Identifying opportunities for investment now and further down the line

• Assessing valuation

• Tips for cost management

 

Trailblazers joining the discussion are:

Vedrana B. Riley, founder and CEO, Ciel Capital

Patrick Brennan, CEO, Fair Value Capital 

 

Click here to register and be sure not to miss out. 

 

Future topics include:

• Monday November 16th 14:00 GMT: Boutique hotels and a sustainable future

 

If you are interested in contributing to any of the webinars, please drop me a line here eloise@internationalhospitality.media

 

• Don't forget to join the more than 5,000 hospitality and real estate professionals who have signed up for our Urban Living webinar series.

 

Future topics include:

• Wednesday October 28th, 2PM GMT: Hotel hybrids and hostels - SPONSORED BY RES:HARMONICS

• Wednesday November 4th, 2PM GMT: New real estate models and proptech investors

 

If you are interested in being a guest speaker in any of the webinars, please contact editor-in-chief
George Sell at george@internationalhospitality.media

 

 

Eloise Hanson, news editor
eloise@internationalhospitality.media

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