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Saturday 17 April, 2021
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Luxury Family Hotels collaborates with The Pop-Up Hotel
The Pop-Up Hotel concept blends the glamping experience with the luxury service of a boutique hotel, and eight suites will launch at Woolley Grange Hotel near Bath from 24 May 2021.
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EDITOR'S COMMENT
17/04/21
• Hotels adding secondary accommodation - be that serviced apartments, treehouses or yurts - will likely be accelerated as we move into a new era of hospitality. Demand for private, self-catering spaces has risen, and I suspect travellers will be seeking exciting stays following a year at home. Luxury Family Hotels partnering with The Pop-Up Hotel is a great example of how some hotel groups are repositioning their offer in preparation for a busy summer season.
Guests can stay in one of eight personal suites located on the grounds of Woolley Grange Hotel, with access to the hotel's facilities and activities as well as a pop-up cafe and bar The Hideout. Enhancing the guest experience in this instance paves for a fun and unusual trip, and one that I expect will be popular.
Offering 90 minutes of complimentary childcare each day, along with optional babysitting services, is something I believe we'll also see more of. The work/life spheres are progressively overlapping (the term workcation springs to mind), and the provision of childminding will cater to a widening demographic of travellers. I'm intrigued to see how, if at all, this will play out in the new different.
• Don't forget to register for the Trailblazer 3.0 webinar on Old habits, new routines: Health, safety and wellbeing protocols on Monday 19 April, 2pm BST. SOPs have been reviewed and updated with greater attention paid to the health of a hotel environment as well as those that occupy it, but are we guilty of clean washing? This webinar will highlight some main considerations for safe reopening, as well as equip you with the tools to remain open. Register here.
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Eloise Hanson
News editor
+44 (0)7824 636 365
eloise@internationalhospitality.media
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