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Wednesday 28 April, 2021
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Mama Shelter debuts in Rome this July
Scheduled to open in July 2021, Mama Roma will be located in the Prati district and will be the first property under the Mama Shelter brand to launch Mama Baths.
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EDITOR'S COMMENT
28/04/21
• Hotels have really had to batten down the hatches to navigate troubled waters, however the tide is beginning to turn. Conversations around scale and growth are emerging with Mama Shelter being one example.
The brand will be debuting in Rome this summer along with a new concept Mama Baths. The city is a fitting location to be launching the group's first ever spa, which historically is known for its Roman bath houses. Reflecting local culture in this sense is typical of lifestyle hotels and given the attention we've all paid to our nearby surroundings, I assume that these details of concept design will be emphasised in new or updated projects. Come the summer, competitors will also be vying to establish their business as a destination venue, with the power of success currently laying with marketing teams.
Opening a new spa also follows a growing emphasis on wellness and wellbeing within travel. I've heard comments that post-Covid we'll travel for longer periods though less frequently, and with this in mind hotel amenities and facilities become an important deciding factor. I suspect mixed-use schemes will proliferate as a result, and I wonder what's next on the horizon for Mama Shelter as it expands its offering.
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Eloise Hanson
News editor
+44 (0)7824 636 365
eloise@internationalhospitality.media
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