Wednesday 23 June, 2021
Soho House plans flotation on New York Stock Exchange
Soho House has offered its members the opportunity to purchase shares in the company, and hopes to use the money generated through its NYSE listing to expand to 46 houses by 2023.
EDITOR'S COMMENT
23/06/21
• News that Soho House is planning an IPO surfaced in February this year for an estimated $3 billion valuation. The group first considered the move in 2018, and the decision to push forward with it now is likely tied to the leisure sector's recovery. With high demand comes a higher valuation, and investor appetite could be spurred by the group's claim of retaining 92 per cent of its members throughout 2020.
Since Soho House launched in 1995, the company has diversified to include a range of businesses - reflected in the NYSE listing as Membership Collective Group. Again, this could drum up investor interest as travel enthusiasm increases and a work from anywhere reality sinks in. Airbnb's highly successful $100 billion IPO is evidence of this.
Flip this idea on its head, however, and one might determine that upmarket boutique venues which don't charge membership fees will attract pent-up demand. Soho House introduced a series of new membership tiers last year, such as a £100 Soho Friends subscription which offers only limited access. The move towards a more exclusive business model may blunt the opportunities to convert onsite non-members. Founder Nick Jones aims to combat this with the introduction of a digital-only membership later on in the year.
The appeal of a members-only business remains to be seen as further details of the IPO are released in the coming months.
Eloise Hanson News editor
+44 (0)7824 636 365 eloise@internationalhospitality.media
For more information and sponsorship/creative solutions advice please get in touch. Katie Houghton
Group head of sales: media and events +44 (0)7535 135 116
OUR DIGITAL AND LIVE EVENTS
International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for growth sectors of the hospitality industry. The company publishes three industry-leading B2B websites - BoutiqueHotelNews.com and ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans three continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together. 'Providing an inspirational community to connect people through world class online platforms and events' © 2021 International Hospitality Media. All Rights Reserved.
Confirmation of your subscription opts you in to receive future updates on the event listed above, in addition to relevant communications from our partners. You can opt out at any time.
|