|
Monday 5 July, 2021
|
|
Sign up to 'Importance of effective PR' RockSTRz webinar [13 July, 4pm BST]
The panel for the no-cost RockSTRz webinar [Tuesday 13 July, 4pm BST] on 'The importance of effective PR for hospitality businesses' has been announced - sign up HERE.
|
|
|
|
EDITOR'S COMMENT
05•07•21 Welcome to the latest ShortTermRentalz newsletter.
• As we have been predicting throughout 2021 so far, investment in the short-term rental space shows little sign of abating, and more investors are seeking their share of the pie in anticipation for a post-pandemic travel boom.
One of those new players entering the segment is JetBlue Technology Ventures, the venture capital subsidiary of American low cost airline JetBlue Airways, which has announced its investment in vacation rental market intelligence company Transparent.
JetBlue's focus on investment in Transparent is notable, given the data provider has built a strong list of clients and partners that help it to analyse rates + occupancy, understand demand drivers, monitor competitors and analyse trends / patterns. Significantly, Transparent is getting funding from new investors, rather than existing backers, at a time when the company estimates the industry will generate $75 billion in gross booking value in 2021.
JetBlue's first venture into accommodation offerings, in particular short-term rentals, was first announced back in November, with president Andres Barry saying the rental brand would be curated and branded under JetBlue's exacting standards.
This is further indication that investors outside of the traditional short-term rental space are eyeing funding opportunities within this vertical as it emerges from the shadows of more established lodging, and they will target respected industry partners to make their mark.
• Meanwhile, the latest series of RockSTRz webinars continues on Tuesday 13 July [4pm BST] with an imperative session on 'The importance of effective PR for hospitality businesses' [sponsored by Flywire and BOOM] - register for the no-cost webinar HERE.
The session will cover everything from how different PR agencies and teams have been leading the way in the industry during the pandemic, how hospitality businesses can create clear, effective and varied PR campaigns, how to build a strong relationship with media personalities and create strong, unique content together, and why communication has never been more important than during a crisis.
Joining me for the webinar will be:
• Jessica Gillingham, Director, Abode PR, and Founder, PillowTalk Media
• Lauren Gumport, Director of Communications & Brand Strategy, Guesty
• Jacopo Benedetti, Co-founder, BOOM Image Studio
• Fourth speaker tbc
Click here to sign up for this week's session.
Please click here or contact me if you have a story you want us to tell the industry, or you would like to take part in a feature, podcast or webinar.
For more information and sponsorship / creative solutions advice, contact us at info@internationalhospitality.media.
OUR DIGITAL AND LIVE EVENTS
|
|
|
|
|
International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans four continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.
'Providing an inspirational community to connect people through world class online platforms and events'
© 2021 International Hospitality Media. All Rights Reserved.
|
|
##footer##