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Monday 12 July, 2021
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Join BOOM, Abode PR, Guesty and TravMedia for RockSTRz PR webinar [13 July, 4pm BST]
Join BOOM, Abode PR, Guesty and TravMedia for this week's RockSTRz webinar on "The importance of effective PR for hospitality businesses" [13 July, 4pm BST] HERE.
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EDITOR'S COMMENT
12•07•21 Welcome to the latest ShortTermRentalz newsletter.
• At a time when Airbnb is taking a step back from its hotel business, Expedia Group vacation rental brand Vrbo is going in the opposite direction by adding hotel inventory to its platform to meet the unprecedented demand for travel this summer.
Having previously listed a selection of two-star hotels on the fringes of its platform, the company is widening its offerings into listings at hotel brands such as Wyndham Destinations and Quality Inns and Suites, as well as extended stays at Extended Stay America Suites.
The company's principal differentiator from rivals such as Airbnb has always been its focus on whole home rentals, whereas Airbnb offers anything from apartments and room shares, and hotels dating back to its acquisition of HotelTonight in 2019.
It's unclear how far Vrbo's latest venture into the hotel segment will go, especially with talk of the platform potentially opening up to hotels and resorts in beach destinations in the not too distant future, but it does suggest that there will be more diversification in Vrbo's offerings in the future where there are opportunities to meet the pent-up demand for travel.
• Make sure you join us for this week's no-cost RockSTRz webinar [Tuesday 13 July, 4pm BST], this time discussing 'The importance of effective PR for hospitality businesses' [sponsored by Flywire and BOOM] - register for the session HERE.
The webinar will cover everything from how different PR agencies and teams have been leading the way in the industry during the pandemic, how hospitality businesses can create clear, effective and varied PR campaigns, how to build a strong relationship with media personalities and create strong, unique content together, and why communication has never been more important than during a crisis.
Joining me for the webinar will be:
• Jessica Gillingham, Director, Abode PR
• Lauren Gumport, Director of Communications & Brand Strategy, Guesty
• Jacopo Benedetti, Co-founder, BOOM Image Studio
• Louise Napier, Regional Director, TravMedia
Click here to sign up for this week's session.
Please click here or contact me if you have a story you want us to tell the industry, or you would like to take part in a feature, podcast or webinar.
For more information and sponsorship / creative solutions advice, contact us at info@internationalhospitality.media.
OUR DIGITAL AND LIVE EVENTS
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International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans four continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.
'Providing an inspirational community to connect people through world class online platforms and events'
© 2021 International Hospitality Media. All Rights Reserved.
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