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Thursday 22 July, 2021
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Exclusive feature: How will Airbnb's Olympic / Paralympic legacy be defined?
As Tokyo prepares to host the delayed 2020 Olympics, we dissect how global sponsor Airbnb's legacy from this year's Games will be defined in the years ahead - read more HERE.
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EDITOR'S COMMENT
22•07•21 Welcome to the latest ShortTermRentalz newsletter.
• On the eve of the delayed 2020 Olympics, it promises to be a defining moment in history for host city Tokyo, the Olympic and Paralympic movement, and Airbnb, which is a worldwide partner for the Games for the next seven years.
The lead up to the Games has been beset by a number of problems and scandals, from corruption allegations and sponsor withdrawals at the last minute, to the absence of spectators from all events in the Japanese capital against a backdrop of soaring Covid-19 infections and mounting public opposition against the events.
Airbnb, which announced the partnership agreement back in 2019, has also been heavily affected in the build up to the event. With its host community unable to provide accommodation to guests and athlete entourages, Airbnb's reputation and credibility are also at risk through its association with these Games, as well as the ones succeeding them.
With that in mind, I have been analysing how Airbnb's legacy from the partnership may be assessed in the coming years, as well as the impact it will have on the Japanese short-term rental industry and whether it will be able to capitalise on the global exposure without fans.
• Make sure you sign up to the latest no-cost RockSTRz webinar next Tuesday 27 July [4pm BST] on 'The professionalisation of software', sponsored by Flywire and PointCentral.
Joining STRz editor Paul Stevens in conversation will be:
• James Netska, Sales Director for short-term rentals, PointCentral
• Alex Nigg, Founder and CEO, Properly
• Kelsey Liversidge, Client Experience Lead, Breezeway
• Marcus Räder, Founder and CEO, Hostaway
Sign up for this unmissable, no-cost webinar HERE.
Please click here or contact me if you have a story you want us to tell the industry, or you would like to take part in a feature, podcast or webinar.
For more information and sponsorship / creative solutions advice, contact us at info@internationalhospitality.media.
OUR DIGITAL AND LIVE EVENTS
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International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans four continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.
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