Sonder increases focus on business travel US: Sonder has launched on the GDS and is partnering with high-profile TMCs and consortia, including Egencia and TripActions.
EDITOR'S COMMENT
• Sonder’s increased focus on business travel is a positive indicator for the serviced accommodations sector as a whole. The company, which is set for a $2.2 billion SPAC merger, is betting big on the return of corporate activity, and has hired Kristen Richter from Radisson Hotel Group Americas to build Sonder's sales team and bring corporate travel sales experience.
The 26-strong sales team has a remit to grow the corporate sales function, with separate focus on corporate transient, group and corporate housing. At a time when the shape and the velocity of the return of business travel is still uncertain, Richter says Sonder is “laser-focused on growing corporate travel”.
Its addition to the GDS and partnerships with TMCs coincides with the upcoming annual RFP season, and Richter has reported seeing significant momentum.
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