EDITOR'S COMMENT
• We had a lot of fun putting our 2022 travel and hospitality A-Z together. My IHM editorial colleagues Paul, Eloise and I were in agreement about what we should cover for many of the letters of the alphabet, but there was some debate about others.
The list forced me personally to look at some areas that had been floating at the edge of my consciousness, but which I hadn't given any mental bandwidth - NFTs being a prime example!
Until fairly recently I had never heard the word 'fungible', so a non-fungible token was something of a mystery to me. But they are very rapidly becoming a mainstream marketing offer, and when the likes of Marriott and Ascott get involved, you have to sit up and take notice. The potential of blockchains to cut out intermediaries in sales and booking processes also has huge implications for hospitality and travel.
I hope the article provides you with some food for thought, and if you think we have missed anything important from the list, drop me a line on the email address below and let me know.
• We've had a great response to the opening of the Serviced Apartment Awards entry period, with a record number of entries for the first week. You can enter until March 28th, and using our state-of-the-art awards software, you can edit and revise your entries as many times as you like before submission.
Click here to find out more and to enter, and I hope to see lots of you at our spectacular black tie ceremony in London in May!
Scroll down for more of the week's news.