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Saturday 24 October, 2020
TODAY'S TOP STORY
Marriott eyes full ownership of Design Hotels
Worldwide: Design Hotels has reported that a formal request has been submitted by Marriott DH Holding AG to acquire the outstanding five per cent shares of the consortia.
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EDITOR'S COMMENT
24/10/2020
• With already 95 per cent Design Hotels' shares in its ownership, it’s looking highly likely that Marriott International will acquire full ownership of the 300-plus collection of independent boutique hotels. Marriott has requested that the potential deal is secured within the next three months, with Design Hotels stating that a shareholder approval of a reasonable cash offer is required before a decision is made.
In a similar vein to last week’s newsletter, when I explored the reasons for pivoting from an unbranded to branded property, the move would see the entire portfolio of Design Hotels take greater advantage of Marriott's programmes along with additional member benefits. The size and scope of Marriott as the third-largest chain (by number of hotels) provides ample opportunity for Design Hotels’ privately-owned and operated collection to capitalise on Marriott’s global reach and support.
The size of a brand has not mattered much when assessing the damage wreaked by Covid - both large and small players have been wounded to some extent. But possible mergers could nevertheless act as a fortification against market shocks. Could the current period mark the beginning of a more consolidated hotel landscape? Is safety in numbers the way forward for the lifestyle hotel sector?
• The next webinar in the Boutique Hotel Trailblazer series will be taking place on Monday 2nd November at 14:00 GMT, when I will be discussing boutique hotel investment and finance.
You will learn:
• A hotelier’s funding options
• What investors and lenders will be looking for as a new industry standard
• Identifying opportunities for investment now and further down the line
• Assessing valuation
• Tips for cost management
Trailblazers joining the discussion are:
Vedrana B. Riley, founder and CEO, Ciel Capital
Patrick Brennan, CEO, Fair Value Capital
Doug Hercher, principal and managing director, RobertDouglas
Dan Williams, head of hotel and real estate finance, Clydesdale Bank
Tim Alpe, chief operating officer, Ovolo Group
Click here to register and be sure not to miss out.
Future topics include:
• Monday November 16th 14:00 GMT: Boutique hotels and a sustainable future
If you are interested in contributing to any of the webinars, please drop me a line here eloise@internationalhospitality.media
• Don't forget to join the more than 5,000 hospitality and real estate professionals who have signed up for our Urban Living webinar series.
Future topics include:
• Wednesday October 28th, 2PM GMT: Hotel hybrids and hostels - SPONSORED BY RES:HARMONICS
• Wednesday November 4th, 2PM GMT: New real estate models and proptech investors
If you are interested in being a guest speaker in any of the webinars, please contact editor-in-chief
George Sell at george@internationalhospitality.media
Eloise Hanson, news editor
eloise@internationalhospitality.media
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